Web design for service businesses

A website worth
sending people to
built in weeks, not months.

Hi, I'm Jen. I design and build clear, modern websites for service businesses that get results. No agency overhead. No contractors. Just me, your business, and a site you're proud of.

A tidy designer's desk with an open notebook, laptop, and coffee mug — warm wood tones and a calm workspace

Too many great businesses
have websites that
let them down.

You've spent years building your reputation. Word-of-mouth is solid, your clients love you — but online, you look like everyone else. Or worse, you don't show up at all.

A weak website isn't just a missed opportunity. For lawyers, contractors, accountants, and service businesses of every kind, it's quietly costing you clients every single month.

  • You hesitate to share it.

    There's that pause before you add your URL to a proposal — you're just not sure it reflects the quality of your work.

  • It's not bringing in leads.

    Referrals are great, but your website should be working for you too — not just sitting there.

  • Visitors can't figure out what you do.

    Your homepage has information, but nothing that makes someone think: this is exactly who I need.

Clear messaging. Modern design.
One person who cares.

I don't run an agency. You won't be passed around between a strategist, a designer, and a developer who's never spoken to you. From first call to launch day, you work directly with me. I'm invested in your results, not just your deliverables.

Messaging that clicks

Before a single pixel gets designed, we get your story straight. Who you help, what you do, why clients choose you. The words on your site come first — design follows.

Designs built to convert

Beautiful matters. But so does function. Every layout decision, every section, every call to action is designed to move a visitor toward reaching out. No fluff, no filler.

Live in weeks, not months

I've built a process that gets you live fast without cutting corners. A complete website, start to finish, in 3–4 weeks. When you're ready to move, so am I.

Jen Ross, founder of Mercury Jane, smiling outdoors in Mount Dora wearing a black t-shirt that reads 'I make websites'

I build websites for service businesses in Mount Dora, FL and beyond.

I've been building websites for service businesses for over six years, and most of my clients are right here in Central Florida. A lot of them have been with me for years. That kind of continuity matters to me.

When you work with me, you're not getting handed off to a junior designer or lost in an agency pipeline. You get me, start to finish — someone who listens carefully, sweats the details, and stays invested long after launch day.

Let's talk
Jen is seriously the most patient, awesome, creative, fun person to work with. She listens — I told her what I wanted the vibe of my website to be and she made it happen. The finished product far exceeded my expectations. It has driven SO much business our way.
Melissa Ems · Owner/Advisor, Melissa Ems Insurance Agency
I have been in business for over 20 years and have worked with many web designers. Jennifer Ross of Mercury Jane Media is by far the best. I highly recommend her for website creation, design and maintenance.
Derek Schroth · Partner, Bowen & Schroth P.A.

Getting a great website
should feel simple.

Here's how we go from “my website is embarrassing” to “I can't believe how many leads I'm getting.”

  1. See if we're a fit

    A brief discovery call to see if we're a good match. No commitment, no pressure.

  2. Start with your story

    I nail your messaging and map out your homepage. Some clients take it from there. Others move straight into the build.

  3. Design with purpose

    I design and build a site that brings your message to life — fast, modern, and built specifically for your business.

  4. Launch with confidence

    Your new site goes live in weeks, and you'll have something you're genuinely proud to share.

Simple, transparent pricing.

No hidden fees. No mystery packages. Just clear options and honest timelines.

Clarity Session
$1,500

Messaging strategy and homepage outline — the foundation everything else is built on.

Delivered in ~1 week
Standard Site
$6,000

Everything in the Clarity Session plus a complete website — up to 5 pages, copywriting, SEO setup, CMS, and training.

Live in 3–4 weeks
Pro Site
$10,000+

Everything in Standard plus more pages, advanced integrations, or e-commerce. Best for larger sites with more complex needs.

Live in 5–7 weeks
Book a discovery call

Not sure which is right for you? We'll figure it out on the call.

Your website should be
working as hard as you do.

If you're tired of being embarrassed by your site, losing leads to competitors, or just not knowing where to start — that's exactly what the discovery call is for. No pressure, no jargon. Just a conversation about your business and what a better website could do for it.