Start with a standout homepage. Grow when you're ready.

For most businesses that run on reputation, yes. When someone gets your name, they look you up to decide whether to call, and when someone searches for what you do, one clear, credible homepage is what they need to find. It's the fastest way to stop losing the people who are already looking. When you outgrow it, pages are easy to add.

Yes. The strategy and messaging work is built into every homepage, but if that's all you want for now, you can book it on its own. I call it a Messaging Session ($1,500): one working session to get your story straight, and then I write it up as your messaging doc, a short document with the line to say first, who you're for, what's at stake for them, the plan you offer, and the words for your homepage. It's yours to use anywhere (social posts, ads, proposals), even if you build the site elsewhere. And if you come back for the homepage, the full $1,500 counts toward it, so starting small costs you nothing extra.

We just add them, $1,000 a page. Because your messaging and design are already built, new pages drop in fast. When you're ready, we look at your goals and the signals from your live homepage to choose the pages worth adding, so you only build what actually moves you forward.

Because the homepage carries the heavy lifting. The strategy and messaging week, the design, the technical foundation — all of it happens once, on the homepage, and every page after that inherits it. Pages are $1,000 because they build on that foundation, not because they're a fifth of the quality.

The Standout Homepage takes two weeks — guaranteed. The clock starts once we've set your start date and you've sent over the photos and branding you want to use: week one is figuring out your messaging together, and week two is the build. Your side of it is feedback within 48 hours during the build, so the timeline only depends on things we each control. Additional pages, a brand identity, or a store are scoped with their own timeline, and you'll have that number before we start.

Part of it. Every site is built on a solid SEO foundation: clean structure, fast load, and your services and area written into the copy the way people actually search. That gets you found when someone looks up your name, and in a less crowded market it can earn you real visibility for what you do, not just who you are. Three of my clients went from page two to the top three on that foundation and regular upkeep, with no ranking campaign. To go further, I can build out more pages and content aimed at the terms your clients search. Running an ongoing ranking campaign (the kind that competes on the toughest terms month after month) is a specialty of its own, and I have a partner who does that. I'll point you to her.

Because for a service business, it's the wrong trade. I build your site the way modern software is built, not on a platform with a plugin store: it's fast on a phone, there's nothing to patch or hack, and it's yours outright (any developer can work on it, not just me). You still get a simple dashboard for your words and photos. The trade-off is that new features are built, not installed, so if you want something added, you ask me. For a service business, that's rarely a limit. And if you ever need an online store, that's a different kind of site, and we'd pick the right tool for it together.

Yes, and it's included. The messaging work is where every project starts, and I write the page from it. You're never handed a blank box to fill in.

Me, start to finish. No account managers, no contractors, no handoffs. You talk to the person building your site.

A 50% deposit books your spot and gets us started, and the balance is due when your site goes live. A Messaging Session or pages added on their own are paid up front (and if you started with a Messaging Session, the full $1,500 credits toward your homepage, so the build is $3,500 more on the same split). Every build includes your first three months of care, so care billing starts in month four — monthly, in advance, and you can cancel anytime.

You'll have editing access and a walkthrough, so small changes are yours to make, plus privacy-friendly analytics so you can see what's working. Everything underneath (hosting, security, backups, software updates, and monitoring so I know if it ever goes down) is what a care plan covers, plus time each month for the changes you'd rather hand to me. And if you'd rather run all of it yourself, you can. You own the site outright, and I'll transfer everything to your accounts.

Look yourself up. Pull out your phone, search your business name the way people say it, and go through the seven checks. It takes ten minutes and it's honest about the answer, including when the answer is that you're fine. If you'd rather I do it and record what I find, that's the Referral Check, and it's on the same page. Look yourself up →

A few people. If your whole growth plan is outranking a crowded category month after month, you need an ongoing search campaign more than a new homepage, and I'll say so on the call. And if you'd rather build and edit the whole thing yourself, Squarespace is a fine choice, and I'll tell you that too. If you're a service business whose reputation does the selling and the website just needs to keep up, this is built for you.