Start with a standout homepage. Grow when you're ready.
Most of my clients earn their business by referral. So a website's real job is simple: when someone passes along your name and they look you up, what they find should make them want to call. That's what I build. We start with one standout homepage and add only as far as you actually need, and you work directly with me from the first call to launch day.
The Standout Homepage
Built in two weeks — guaranteed
One rich, conversion-focused homepage that turns the referrals you already get into booked calls.
What's included
- A strategy session to get clear on your story: who you help, what you do, and why clients choose you
- All the copywriting, written from that story
- Custom design built to look like you, not a template
- A fast, accessible build that looks great on every device
- An SEO foundation so you turn up in search, plus a contact form or booking link so people can reach you
- I get you live, then it's yours: a walkthrough, editing access for small changes, and full ownership with no lock-in
- Your first three months of care after launch: hosting, monitoring, and updates, on me
From kickoff to launch, with two rounds of revisions along the way.
No agency overhead. No surprises.
The agency way
- Months of back-and-forth
- Account managers and handoffs
- Overhead baked into every invoice
- Scope creep and surprise costs
Working with me
- Homepage built in two weeks
- One person, start to finish
- One clear price
- Yours at launch, no lock-in
Not ready for the full build?
Start with a Clarity Session. It's week one of every homepage, on its own: we get clear on your positioning and your story, and you leave with your messaging written down. It's yours to use everywhere: your site (even if you build it somewhere else), your social profiles, your ad copy, your proposals, the way you introduce yourself in person.
One strategy session, plus your positioning and messaging written up and yours to keep. Some clients stop here and run with it. Others come back for the build.
If you keep going, the full $1,500 counts toward your homepage. Starting with the strategy costs you nothing extra.
Beyond the homepage
Most people start with the homepage, then grow from there. When you're ready, we look at your goals and what your live homepage is telling us (what people click, what they ask about, where they get stuck) and add the pages that earn their place. You only build what moves you forward.
- Additional pages$1,000 each
About, Services, Work, or whatever your goals call for.
- Brand identityfrom $2,000
A logo, color palette, and type system, for when you need a brand built first.
- Care plansfrom $150/mo
Hosting, monitoring, and updates, plus time each month for changes. You're never the one keeping it running.
Need more than a marketing site, like a blog, online booking, or a store? Those are custom builds. Tell me what you have in mind and we'll scope it together.
Three steps, start to finish.
No agency runaround. Just a clear path from first call to launch day, with me the whole way.
- 01
Start with your story
Before any design, we get clear on who you help and why they choose you. The words come first.
- 02
Design with purpose
I design and build around that story, with every section pointing someone toward reaching out.
- 03
Launch with confidence
We get you live, I walk you through it, and I'm still here after launch.
Payments
A 50% deposit books your spot and gets us started, with the balance due when your site goes live. Your first three months of care are included with the build, so care billing starts in month four — monthly, in advance, and you can cancel anytime.
Questions, answered.
Do I really only need a homepage?
For most referral-driven businesses, yes. When someone refers you, they look you up to decide whether to call, and a clear, credible homepage answers that. It's the fastest way to stop losing warm leads to a weak site. When you outgrow it, pages are easy to add.
Can I just get the strategy?
Yes. The strategy and messaging work is built into every homepage, but if that's all you want for now, you can book it on its own. I call it a Clarity Session ($1,500): we get clear on your positioning and story and write it up, and it's yours to use anywhere (social posts, ads, proposals), even if you build the site elsewhere. And if you come back for the homepage, the full $1,500 counts toward it, so starting small costs you nothing extra.
What if I need more pages later?
We just add them, $1,000 a page. Because your messaging and design are already built, new pages drop in fast. When you're ready, we look at your goals and the signals from your live homepage to choose the pages worth adding, so you only build what actually moves you forward.
Why is the homepage $5,000 when extra pages are $1,000?
Because the homepage carries the heavy lifting. The strategy and messaging week, the design, the technical foundation — all of it happens once, on the homepage, and every page after that inherits it. Pages are $1,000 because they build on that foundation, not because they're a fifth of the quality.
How long does it take?
Two weeks — guaranteed. The clock starts once we've set your start date and you've sent over the photos and branding you want to use: week one is figuring out your messaging together, and week two is the build. Your side of it is feedback within 48 hours during the build, so the timeline only depends on things we each control.
Do you handle SEO?
Yes, and here's the honest version. Every site is built on a solid SEO foundation: clean structure, fast load, and your services and area written into the copy the way people actually search. That gets you found when someone looks up your name, and in a less crowded market it can earn you real visibility for what you do, not just who you are. To go further, I can build out more pages and content aimed at the terms your clients search. Running an ongoing ranking campaign (the kind that competes on the toughest terms month after month) is a specialty of its own, so I'll point you to someone I trust.
Can you write the copy?
Yes, and it's included. The messaging work is where every project starts, and I write the page from it. You're never handed a blank box to fill in.
Who actually does the work?
Me, start to finish. No account managers, no contractors, no handoffs. You talk to the person building your site.
How do payments work?
A 50% deposit books your spot and gets us started, and the balance is due when your site goes live. A Clarity Session or pages added on their own are paid up front (and if you started with a Clarity Session, the full $1,500 credits toward your homepage, so the build is $3,500 more on the same split). Every build includes your first three months of care, so care billing starts in month four — monthly, in advance, and you can cancel anytime.
What happens after launch?
You'll have editing access and a walkthrough, so small changes are yours to make, plus privacy-friendly analytics so you can see what's working. Everything underneath (hosting, security, backups, software updates, and monitoring so I know if it ever goes down) is what a care plan covers, plus time each month for the changes you'd rather hand to me. And if you'd rather run all of it yourself, you can. You own the site outright, and I'll transfer everything to your accounts.
Your website should be
working as hard as you do.
If you're tired of being embarrassed by your site, losing leads to competitors, or just not sure where to start, that's exactly what the discovery call is for. No pressure, no jargon. Just a conversation about your business (and what a better website could do for it).