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Case study

Precision Home & Property Inspections

Home and property inspections · Clermont, FL

Logo and Branding · Website

I redesigned a dated site for a new market they were expanding into. The leads (and the rankings) followed.

Organic traffic
+48%
Leads
+74%
Google map pack, Clermont (up from #12)
Top 5
“I've had several new clients tell me the website is why they hired me. That never happened with my old site.”
Mike Mitchell, Owner
Visit the site
Precision Home and Property Inspections website screenshot
After
The old Precision website: a small logo over a dark menu bar, then a wall of bold text on a pale blue background
Before

The logo and card

The old Precision logo: a house inside a magnifying glass with a palm tree, and the name in green
Before
Precision Home and Property Inspections logo: a roofline over the name, with the line Invest Confidently
After
Back of the Precision business card with Mike Mitchell’s photo, phone number and a QR code
Business card

Where he started

Mike Mitchell owns Precision Home & Property Inspections. He was expanding into Clermont, and his website had barely changed in years: a small logo over a dark menu bar, then a wall of bold text on a pale blue background.

People hire an inspector to tell them the truth about the biggest thing they’ll ever buy, so the site needed to look as careful as his inspections are.

What we did

I started with the logo, since everything else would carry it. The new mark is a roofline over the name, with the line “Invest Confidently.” Then the business card: his photo and number on the back, with a QR code that goes straight to the site.

Then the website, built around what someone needs to know before they book an inspection: what he inspects (homes and commercial properties), where he works, and how to get on his calendar. It’s built for local search too, since “home inspector Clermont” is exactly what people type when they’re under contract and need someone soon.

What happened

Since launch, his leads are up 74% and organic traffic is up 48%. In Google’s map results for Clermont, he went from 12th to the top 5.

And the part I like most is Mike’s: new clients telling him the website is the reason they hired him.

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